Association for Internet Development in the Czech Republic (SPIR)

Association for Internet Development in the Czech Republic (SPIR)

The Association for Internet Development in the Czech Republic has represented the most important players in the Czech internet economy – including publishers, media agencies and technology firms – for 20 years. SPIR operates NetMonitor, the only official audience measurement system on the Czech internet, and AdMonitoring, which tracks internet advertising, and also provides expert analysis of the evolution of the Czech internet market. SPIR is a member of IAB Europe (Interactive Advertising Bureau), the largest European professional organisation for firms in the digital marketing and advertising ecosystems.