Mapping Czech Cultural and Creative Industries

Here we summarises the results and experiences gained during the Arts Institute’s five-year research project entitled Mapping the CCI in the Czech Republic (2011–2015). During those five years, we succeeded in establishing cooperation with a number of experts, institutions, and municipal representatives. We are pleased that we can provide information about various studies, methodologies, and specific projects that develop creativity and lead to professionalism in business and in practice.
Even though the project has ended, we are continuing to follow the concept of cultural and creative industries.

What the Cities Mapped and Where they Succeeded


377 028 inhabitants

11 000 entities active in the cultural and creative industries

20 779 employed individuals

11,8 % of Brno’s labour force

87 % of the involved subjects indicated that they work together with subjects from other cultural and creative industries

Definition provided by the Czech Ministry of Culture (2014)


“Cultural and creative sectors (CCSs) include activities which are based on human creativity, skill
and talent. CCSs are based on cultural values, and artistic and creative expression. They have
the potential to create wealth and jobs, in particular by using intellectual property.

They includeactivities (services, works, performances, and products) that are of a public, non-profit, and market
nature, regardless of the type and method of financing used by the entity that carries them out.


The outputs of the CCSs’ activities contribute with their added value to other economic sectors
and can be a source of technological and non-technological innovation (creative and digital economy).
CCSs have many other positive impacts on society and the specific individual.


CCSs include architecture, design, advertising, film and audio-vision, music, books and publishing,
digital games, software, new media and related IT services, radio and television broadcasting,
performing arts, visual arts, crafts, gastronomy, and cultural heritage.”