Mapping Czech Cultural and Creative Industries

Here we summarises the results and experiences gained during our five-year research project entitled Mapping the CCI in the Czech Republic (2011–2015). We established cooperation with a number of institutions, and municipal representatives or experts. We can provide information about various studies, methodologies, and specific projects.

  • Prague

    Prague

    125 000 people employed in the CCI

  • Pilsen

    Pilsen

    CZK 4.1 billion in annual returns

  • Brno

    Brno

    11,8 % of labour force

  • Pardubice

    Pardubice

    5,4 % of total employent in CCI

  • Uherské Hradiště region

    Uherske Hradiste region

    1651 entities in the CCI

Brno

377 028 inhabitants
11 000 entities active in the cultural and creative industries
20 779 employed individuals
11,8 % of Brno’s labour force
87 % of the involved subjects indicated that they work together with subjects from other cultural and creative industries

Zlin

The independent Creative Zlín Working Group was established in 2014. In January 2016, it was transformed into the first cluster in the Czech Republic specialising in the creative
industries – the Zlín Creative Cluster.

March 2016 saw the official opening of the new Centre for the Creative Industries (UPPER), which provides a start-up space to entrepreneurial creative designers. Not only does it provide a suitable environment and equipment under reasonable conditions, but it also offers consultancy and mentoring for entrepreneurial activities. This ‘incubator’ is used by students and recent graduates, primarily from the local Tomáš Baťa University. The main focus is on projects of a design, audio-visual, architectural, or marketing nature. It leads to networking, helps to start up functioning companies and facilitates knowledge exchange; helps individual projects get on the market; and leads to the transformation of enterprising individuals
into a company.

Pilsen

The heart of DEPO2015 is the Centre for Creative Enterprise, which manages makerspace and a creative incubator. The aim of the Centre is to interlink culture with business and the creative industries. It has been established for designers, game developers, graphic artists, craftspeople, architects, and other professions, where the mapping process helped
to attain this objective.

The concept of Makerspace is based on the fab labs that exist abroad. The workshop offers space for creating, experimenting, and producing. It also offers public courses in addition to membership, which allows both hobbyists as well as professionals to share a wide range of professional equipment at a lower cost. Local experts provide advice regarding prototyping, and will even produce small series orders.

Definition provided by the Czech Ministry of Culture (2014)

1/

“Cultural and creative sectors (CCSs) include activities which are based on human creativity, skill
and talent. CCSs are based on cultural values, and artistic and creative expression. They have
the potential to create wealth and jobs, in particular by using intellectual property.

2/
They includeactivities (services, works, performances, and products) that are of a public, non-profit, and market
nature, regardless of the type and method of financing used by the entity that carries them out.


3/

The outputs of the CCSs’ activities contribute with their added value to other economic sectors
and can be a source of technological and non-technological innovation (creative and digital economy).
CCSs have many other positive impacts on society and the specific individual.

4/

CCSs include architecture, design, advertising, film and audio-vision, music, books and publishing,
digital games, software, new media and related IT services, radio and television broadcasting,
performing arts, visual arts, crafts, gastronomy, and cultural heritage.”

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